Speaking
Keynotes, panels & podcasts
I speak about CX infrastructure, AI governance, and building globally competitive technology from the Arab world. Available for keynotes, panels, fireside chats, and podcast guest appearances.
Featured in the KPMG UK CX Excellence Report. Recognised in the EEA Awards for AI Excellence & Deeptech.
Recent & upcoming
AI-Driven Efficiency in Social Media Marketing: From Automation to Agentic CX
Heriot-Watt University MSc Digital Marketing · Co-hosted with Academy of Marketing Analytics & AI SIG
View PresentationSpeaking topics
CX Infrastructure & AI Governance
I’ve reviewed 30+ enterprise CX stacks. Every one has AI. Almost none have infrastructure beneath it. I talk about the five-layer stack we built at Tactful and what governed AI means when it is taking real actions — refunds, cancellations, escalations.
The Second Act — Founding, Selling & Buying Back
I co-founded Tactful in 2016, sold it in 2022, and bought it back in 2024. In MENA, that almost never happens. I talk about the Conviction-Capability Test and what it actually takes to return to a company you built.
Building from the Arab World
60 engineers in Cairo cost less than 15 in London — not to do the same work cheaper, but to do deeper work a smaller team would never attempt. I talk about why the talent gap is a myth and the ambition gap is closing.
Community
CXLF — CX Leaders Forum
A community I founded for CX leaders across MENA. Regular events, knowledge sharing, and honest conversations about building great customer experiences.
Podcast
تجرُبة العميل / CX Arabia
An Arabic-language podcast I host about customer experience. Conversations with CX leaders, practitioners, and builders across the Arab world.
Invite me to speak
Available for conferences, corporate events, university talks, and podcast guest appearances. English and Arabic.
Get in Touch