Heriot-Watt University

MSc Digital Marketing · Guest Lecture

AI-Driven Efficiency in
Social Media Marketing

“Every business thinks they're talking to their customers. Most of them are just managing tickets. Today I want to show you what changes when you put AI at the centre of that conversation — not as a chatbot, but as infrastructure.”

Mohamed Elmasry

Mohamed Elmasry

CEO & Co-Founder

Tactful AI
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